Digital Strategy in order to achieve your goals, the first step is to identify where you are now
Online activity leaves a footprint, so it’s easy to identify inhibitors to success
There are many aspects to consider when planning an effective digital strategy because every industry is different. The approach will also vary based on the type of business and its specific requirements. However, the process steps for arriving at the solution will be much the same.
|Client briefing session to understand the business and its desired outcomes|
|Review existing website, on-page SEO and Google Analytics (if available)|
|Identify existing digital assets & search engine visibility|
|Analyse most popular industry keywords and phrases via Webmaster tools|
|Review social media presence and other offline marketing activities|
Website Development contemporary design, optimised for mobile devices & search engines
Does your website provide a great experience to potential customers?
Ivolution Consulting provides a comprehensive range of professional website, software and application development services – the most important of which is good advice. The websites we build are search engine optimised, fast loading, easy to use and mobile friendly.
|Design, development and implementation of mobile-friendly websites|
|Creative services: Graphic design, video production and photography|
|Online shops and e-Commerce with multiple payment options|
|Email marketing, mailing lists and e-Newsletters|
|Custom application development for websites and mobile apps|
SEO / Online Marketing prominence with Google delivers more enquiries and sales
Incorrect business listings actively work against online marketing initiatives
Google My Business is the new Yellow Pages (without the cost), specifically designed to help people find ‘local’ products and services when they use Google. We also set up and optimise Bing Places for Business, Apple Maps, YouTube, Social Media networks and citations (online business listings).
|SEO & Citation reports allow us to identify how Google views your business|
|Optimise Google services eg. Google My Business, YouTube, Analytics & Maps|
|Citation Clean-up / Set-up (online business listings):|
|Social media strategy (social networks will vary based on the type of business)|
|Schema Markup / Structured Data|
|Google Adwords / Bing Ad Campaigns - Cost-Per-Click paid advertising. We use & recommend Digital Leaf for CPC Campaigns: (08) 8121 8142|