Why a mobile friendly site is essential in 2018

Voice Search SEO 2017
Voice Search SEO Strategy 2017 – Pt 2
June 19, 2017
Building a Mobile-Friendly Website in 2018
Building a mobile friendly website in 2018
January 9, 2018

Why a mobile friendly site is essential in 2018

Mobile Friendly Websites

*Google will demote your website in its search results

**6 out of 10 potential customers are likely to leave your site in favour of a competitor – who’s site does provide a good experience on their phone

Less visibility with Google = less phone calls, walk-in customers and enquiries
Losing 60% of potential website customers = less quotes and phone calls

More than 60% of all Internet activity is now conducted on mobiles – it’s as high as 80% for some businesses.

How people search for businesses, products and services

How people find businesses online

Google Search, Maps & Voice Assistant – Android mobiles
Google Search & Maps – Desktop PCs
Apple Maps & Siri Voice Search – Apple mobile devices & Macs
Microsoft Bing Search & Maps – Desktop PCs

Getting started with a mobile friendly website

  • Conduct keyword research to find out what customers are looking for
  • Develop a mobile friendly website (WordPress is a popular choice)
  • Include an online quote or enquiry form
  • Optimise the content to align with the keyword research findings
  • *Set up and optimise your key digital assets (Google, Microsoft, Apple etc)

*Your Google business listing is really important. Every month it will deliver:

  • Phone calls
  • Walk-in customers
  • Website visitors

(This data is captured from phone users and displayed in a dashboard)


Local SEO

Google Insight Statistics

The business impact of websites not optimised for phones

Located in Adelaide, South Australia, Ivolution Consulting’s goal is to help as many businesses as possible to become Internet success stories.