Friendly Pharmacy Belmore was previously called Friendly’s Chemist. Therefore, many old citations needed to be located, claimed and amended. These had accumulated over many years, actively working against any online marketing efforts implemented by the pharmacy.
As a relatively new business, Friendly Pharmacy Belmore had very little history with Google, so the challenge was two-fold, create new listings and try to fix (or remove) the old ones.
Setting up a Google My Business / Plus account correctly is the most important aspect of any ‘Local’ SEO work. It lets Google know where you are. The aim is to occupy one of the 3 Google Places spots below the map on the search results page – if you can attain the first position that’s even better.
EVERYTHING matters when you set up a Google My Business account; the business categories you choose, your trading area, how and what you name your photos, business description and most importantly, business name, address & phone number.
It’s not only essential for your SEO work, a Google My Business account also records a lots of important information. Every 7, 30 or 90 days it will tell you how many people clicked through to your website, used it for driving directions to your business and, best of all … how many people phoned your business.
Occupying one of the 3 Google Places listings also makes it easy for people to find you and call you on their mobile devices.
Other Google Services connected included a Google Map (associated with the business – not just the road/street).
A common issue that Ivolution Consulting encounters when setting up Google services correctly involves unravelling multiple Gmail accounts. It’s not uncommon for us to remove multiple, duplicate Google My Business pages and YouTube Channels.
Citations are any online references to a business that include business name, address & phone number (NAP). If all other things are equal (eg. relevant content, same location) a business with more matching citations will out rank similar businesses with less. When Google looks to provide relevant results to a search query it uses 3 key criteria:
Friendly Pharmacy Belmore’s main challenge, over and above locating, claiming and fixing the business listings with the Friendly’s Chemist name is the company website, which is neither mobile-friendly nor benefitting from any SEO work.
Despite the challenges, Friendly Pharmacy Belmore now occupies the 1st Google My Business / Plus position, the 1st Organic SERP and several directory listings for the search term ‘pharmacy belmore’. Not 1c has been invested since the SEO work was undertaken in January 2015.