So Easy Loans was founded in early 2014. As a new business it had no existing history with Google – which is both a good and bad thing. Bad because they would be starting from scratch with their online marketing, but good because it meant there was not a lot of old incorrect business listings to locate, (endeavour to) claim and fix.
STEP 1: WEBSITE DESIGN & OPTIMISATION
The first thing that Ivolution Consulting implemented was a new, mobile friendly website. On-page SEO work was a struggle, with so little content to work with. However, we optimised the site as best we could.
STEP 2: GOOGLE SERVICES
Setting up a Google My Business / Plus account correctly is the most important aspect of any ‘Local’ SEO work. It lets Google know where you are. Pretty important if you want to be found by people searching for ‘what you do’ and ‘where you are’.
EVERYTHING matters when you set up a Google My Business account; the business categories you choose, your trading area, how and what you name your photos, business description and most importantly, business name, address & phone number.
It’s not only essential for your SEO work, a Google My Business account also records a lots of important information. Every 7, 3o or 90 days it will tell you how many people clicked through to your website, used it for driving directions to your business and, best of all … how many people phoned your business.
Other Google Services connected included Google Analytics and Google Maps (associated with the business – not just the road/street).
STEP 3: CITATIONS (ONLINE DIRECTORIES / SOCIAL MEDIA ACCOUNTS ETC)
Citations are any online references to a business that include business name, address & phone number (NAP). If all other things are equal (eg. relevant content, same location) a business with more matching citations will out rank similar businesses with less. When Google looks to provide relevant results to a search query it uses 3 key criteria:
SEO SUCCESS STORY – OUTCOME
So Easy Loans has occupied the 1st Google My Business / Plus position and the 1st Organic Search Result for the past 12 months for the search term ‘Loans Adelaide’. Not 1c has been invested since the SEO work was undertaken 12 months ago. Conversely, the major Banks & Credit Unions will be spending thousands of $s every month to achieve less prominence with Google.
PS. So Easy Loans are great guys to deal with, they organised my car finance (in about 10 minutes) and found the ‘right’ car for me through their So Cheap Cars sister company.